Light colors are associated with which value level?

Light colors are associated with a high value level, which refers to their brightness or lightness in terms of color theory. In art and design, value indicates the lightness or darkness of a color, and light colors possess a greater amount of lightness compared to darker colors. This association with high value makes light colors appear more vibrant and visually uplifting, often conveying feelings of openness and airiness.

For example, pastel shades, which are light versions of colors, tend to be perceived as gentle and soothing. In contrast, darker colors, which contain more pigment and less lightness, convey lower values and can evoke a sense of depth or heaviness. Understanding the relationship between color, lightness, and emotional response is crucial in various fields including art, design, and even marketing, where the perception of color can significantly affect consumer behavior and reactions.